Assembled Media

We change behaviour.

A Melbourne and Sydney media agency that plans and buys media against real business outcomes. Senior people, behavioural insight and full transparency through AssembledView.

Performance uplift
44%
Performance uplift
More likely to convert
3.5x
More likely to convert
AssembledView sources
28+
AssembledView sources
Woman checking her phone on a city street with a coffee
Friends at a cafe looking at a phone together

Proof in the numbers.

We lead with the number. Every one is tied to a client outcome, not a media metric.

Outcome

44%

Performance uplift

For Jayco, after our Digital Decode audit found the real drivers of performance.

Outcome

3.5x

More likely to convert

For Penfolds, by reimagining retail media as a premium storytelling ecosystem.

Insight

28+

AssembledView sources

Planning, pacing and reporting data unified into one real-time platform.

Decode, Develop, Deliver, Optimise.

A repeatable way of working that turns insight into outcomes. Provable, repeatable and scalable.

  1. Insight

    Decode.

    We understand your goals, audience and the why behind consumer actions.

  2. Action

    Develop.

    We create the behavioural plan that aligns your brand with your consumers.

  3. Action

    Deliver.

    We execute with technical precision and agility, optimising throughout.

  4. Outcome

    Optimise.

    We continually adapt, learn and optimise campaigns in flight for peak performance.

Business outcomes, not media metrics.

Our strategies are rooted in behavioural change and aligned with true demand. You get growth you can see in the business, not just in the media report.

Woman choosing a product in a supermarket aisle

What clients say.

“Assembled Media has been a refreshing change. They are true partners in every sense of the word.”

Our success.

Recognised by the industry for the work and the people behind it.

  • 1

    PITCHELLA

    2nd place national, IMAA Best Young Talent

  • 2

    B&T Awards

    Best Regional Campaign, Kioti More Horses

  • 3

    Deloitte Tech Fast 50

    17th fastest growing

  • 4

    AdNews

    Small Agency finalist 2025

Free whitepapers.

Original research from our accounts and categories. Leave your details and we'll send it to you.

ASSEMBLED MEDIA

Pilot or Passenger.

Who's really running your media when AI does the buying?

AIMedia buyingPerformance

Pilot or Passenger.

We analysed 12 months of Google and Meta data from more than 18 advertisers. The machine now chooses the searches, placements, audiences and creative. This report shows where control has slipped, and six ways to take it back without a bigger budget.

Pilot or Passenger.

We analysed 12 months of Google and Meta data from more than 18 advertisers. The machine now chooses the searches, placements, audiences and creative. This report shows where control has slipped, and six ways to take it back without a bigger budget.

We only use your details to send this and, if you tick the box, future insights. See our privacy policy.

What's inside
ASSEMBLED MEDIA

Found or Forgotten.

When Australians ask AI what to buy, which brands make the answer?

AI visibilitySearchSEO

Found or Forgotten.

We asked ChatGPT, Gemini and Claude 100 everyday questions across five Australian categories, five times each, and tracked 30 anonymised brands across 1,500 answers. Being the market leader isn't enough to be named.

Found or Forgotten.

We asked ChatGPT, Gemini and Claude 100 everyday questions across five Australian categories, five times each, and tracked 30 anonymised brands across 1,500 answers. Being the market leader isn't enough to be named.

We only use your details to send this and, if you tick the box, future insights. See our privacy policy.

What's inside

Let's get started.

Tell us what needs to change. A senior member of the team will come back to you within one business day.

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Questions, answered.

We're a Melbourne-headquartered media agency built for brands who want growth, not jargon. We plan and buy media across every channel and measure it against real business outcomes, not vanity metrics.

Our model is built on three things: senior specialists, behavioural intelligence and a proprietary tech stack that gives you full transparency.

Assembled Group is a network of specialist agencies, brought together in the right combinations to suit each client's actual requirements. When needed, we collaborate with other specialists in the network, so Assembled Media can focus on what we know best: media, data and technology.

We're senior by design. The people you meet in the pitch are the people running your account.

Our planning starts with why people buy, not where to find them. And AssembledView gives you real-time visibility across more than 28 data sources.

It's our operating system for turning insight into outcomes. Decode audits your business, category and consumer. Develop builds a behavioural strategy with a clear test-and-learn timeline. Deliver activates with technical precision, measures in real time and optimises against business KPIs.

AssembledView is our proprietary planning, tracking and reporting platform. It unifies more than 28 data sources, including Google, Meta, TikTok, programmatic, Snowflake, Shopify and GA4, into one real-time view. You see what's working, what isn't and where to intervene.

Ambitious brands across retail, automotive, FMCG, travel, hospitality, sport and lifestyle, including Penfolds, BIC, Hartmann, Golf Australia, Hema Maps, Qatar Airways and Legal Super.

Our commercial model is built around partnership, not lock-in. Remuneration is aligned to outcomes, and annual operational reviews keep the relationship honest.

Most engagements begin with a Digital Decode audit, which takes two to four weeks depending on scope. Urgent campaign? We've onboarded clients and gone live inside two weeks.